Transforming Corporate Compensation Guidelines into an Engaging Metaphorical Video
Executive Summary
When Exact Sciences, a leading US-based molecular diagnostics company, sought a way to communicate their complex Goal Setting & Incentive Compensation (IC) Design to their sales representatives, their initial impulse was to create a traditional, text-heavy PDF manual. Recognizing that intricate compensation metrics and mathematical formulas often lose employee engagement in print format, we proposed a strategic shift: a metaphorical whiteboard animation video.
By translating dry corporate guidelines into a visual narrative, we successfully turned a potentially confusing HR requirement into a clear, highly engaging, and easily digestible learning tool.
The Challenge
The client needed to clearly explain the intricacies of the Sales Incentive Plan (SIP) to their workforce. The material covered several complex concepts:
The core principles of Incentive Compensation Design (Motivation, Recognition, and Clear Expectations).
The transition from employee performance to financial payouts (represented mathematically).
A multi-variable formula used to allocate territory goals based on History, Trends, and Potential (HTP).
Providing this information in a static PDF risked low completion rates, widespread confusion, and an influx of repetitive support tickets sent to the incentive compensation team.
