Brand Identity for
ZS Annual Meet 2019
Brief
Objective:
Create the theme and brand identity for ZS Associate’s premier annual flagship event.
Audience:
~300 global leaders (Principals / AP’s) and their families.
Setting:
1-week retreat in Napa Valley, California, dedicated to collaboration and innovation.
Explorations
Presentation
After pitching 3 distinct thematic directions to senior leadership,
a single core concept 02 - Transcendantzs was chosen
High-performing ZSers pushing boundaries to achieve personal and professional greatness.
The Mindset: With rising client expectations, ZSers must "live on the slope" by rising to new challenges and continuously delivering cutting-edge value.
The Goal: Focus on performing at peak potential, recognising leadership milestones, and setting a higher benchmark for 2019 and beyond.
Visual Identity: Inspired by the Glyph
The main event visual identity was built around the glyph, which strategically symbolizes transcendence.
Standee
Animated glyphs were created to represent different communiation ideas at the event.
REFLECT
LEARN
Posters
CONNECT
EXPLORE
The Solution & Deliverables
Following the core design approval, the brand identity was expanded into full-scale event collaterals. Collaborating with cross-border design teams in India and the US, the design deliverables included:
Digital: Custom presentation templates, meeting invitations, animated screening videos, welcome kit and so on.
Physical: Event notepads, customized food menus, and venue-wide environmental graphics.
Short video of the entire event experience
Video Edit of the Annual Event
T-shirt
UNDERSTAND
CREATE
