SCS Visual Identity
Client: Soham Capital Services LLP
Category: Wealth Advisory / Financial Services
Location: Ahmedabad, India
OVERVIEW
A full brand identity and digital design case study for Soham Capital Services, a client-centric wealth advisory firm serving 600+ families and managing ₹225+ Cr in AUM.
The case walks through the project scope — brand strategy, visual identity, and print design — presenting the journey from a generic advisory look to a polished, trust-first financial brand for both middle-income investors and HNI/UHNI clients.
MISSION
To empower families across income levels to achieve financial freedom through personalized, goal-based planning — while preserving and growing the wealth of HNIs and UHNIs with trust, integrity, and long-term vision. Our approach is purpose-driven, not product-driven. We are on a single mission to help 5,000 families achieve their specific financial wealth and freedom goals.
BRAND STORY
Soham Capital Services LLP is a client-centric wealth advisory firm, trusted by over 600+ families in India and around the world. With over ₹225+ Cr in Assets Under Management (AUM), we specialise in guiding middle-income families toward financial abundance and helping HNIs & UHNIs preserve and grow their wealth across generations.
Logo Idea Explorations
Grabbed lunch at one of Ahmedabad's best local spots as clients inaugurated their new office — nothing more satisfying than seeing happy clients settled into a brand that finally feels like them.
